When to post on Instagram: the best times
Instagram has become one of the most popular social media platforms, with millions of active users every day. As an Instagram user, it’s important to know when to post to maximize your follower engagement and reach a wider audience. In this article, we’ll show you the best times to post on Instagram.
The days of the week
According to analytics, the weekdays with the most engagement on Instagram are typically Tuesday, Wednesday, and Thursday. Monday is often considered a less active day due to the start of the work week for many people. As for Friday, it may also be less auspicious due to preparation for the weekend.
Hours of the day
When it comes to times of day, there are different good times to post on Instagram. Morning, usually between 9am and 11am, is considered a good time to share content. Many people check their phones first thing in the morning, and Instagram can be a morning activity for them.
Lunchtime, between 12 p.m. and 2 p.m., is also a popular time to post, as people often have a break and can spend time on Instagram during this time.
The evening, between 6 p.m. and 8 p.m., is another good time slot to post on Instagram. Many people go home after work and use their free time to browse social media.
The time zone factor
It is important to consider the time zone factor when determining the best time to post on Instagram. If you want to target a specific audience, make sure you know the time zone they are in and adjust your posting schedule accordingly.
Analysis tools
To determine the best times to post on Instagram, you can also use analytics tools. These tools allow you to track the performance of your posts and know the times and days when you have the most engagement.
Using these tools, you can adjust your publishing strategy and choose the best times to reach your target audience.
Post regularly
Ultimately, it’s important to post regularly on Instagram to keep your audience engaged. By remaining active on the platform, you increase your chances of reaching a wider audience and maximizing your visibility.
By following these tips, you’ll be able to determine the best times to post on Instagram and improve your performance on this popular social media platform.